? ????? digital marketing ???? ?????? ????? ???? ????????????? . ??? ?? ?????????? ?’ ???? ??? ?????, ?????????? ??? ??????? ??????? digital marketing. ??????? ???????? ?????????????????? ???? ??????, ???? ???? ????? ??????? ?? ??? ???????????? ????????? ????????????. ? ??? ??? ?????????? ???????? digital marketing ???? ?????? ?????: ???